Serving the Community: Lions Choice x Operation Food Search with STL’s Top Chefs

Some projects go beyond content—they tell stories that matter. Our recent collaboration with Lions Choice and Operation Food Search was one of those moments. This shoot aimed to spotlight a powerful initiative: feeding those in need across the St. Louis area, while also celebrating the chefs who fuel our city’s culinary scene.

Hosted by Lions Choice, this campaign brought together influential STL chefs including the incredibly talented Katie Lee of Katie’s Pizza and Pasta to create limited-time dishes, raise awareness, and rally support for a vital cause. Peak Media was brought in to capture both the heart and hustle behind it all.

From in kitchen action shots to emotional interviews and delicious food close ups, our team built a narrative that focused on community connection, culinary creativity, and the impact of giving back. We shot on location at restaurants, kitchens, and food service sites, blending beauty shots with human moments to keep the visuals as meaningful as the mission.

This campaign was not only a success in raising awareness it also helped elevate the Lions Choice brand by showing their deeper commitment to local causes and food security in the region. At Peak Media, we believe these are the stories worth telling: where creativity meets compassion, and content drives real change.