Repping St. Louis Style: Shooting with Arch Apparel at Enterprise Center

When local roots meets high energy fashion, you get a brand like Arch Apparel and when they teamed up with the St. Louis Blues for a bold new drop, Peak Media was there to bring it to life. We shot this high impact campaign right inside the iconic Enterprise Center, home of the Blues, to showcase Arch Apparel’s latest collection in its natural habitat: the heart of STL.

The goal? To blend streetwear culture with the electrifying spirit of St. Louis hockey. With jerseys, hoodies, and caps inspired by the city’s sports legacy, this shoot wasn’t just about clothing it was about identity.

We utilized cinematic lighting and fast paced edits to match the energy of the rink. From capturing models walking the concourse to stylized locker room shots, every frame was designed to feel authentic to fans and fashion forward locals alike.

Timing was everything. With limited access to the arena floor and specific coordination with Enterprise Center’s staff, we had to move quickly and efficiently something our team at Peak Media excels at. The result? A sleek promotional video and high end social content that helped Arch Apparel boost visibility, drive sales, and connect even deeper with their STL fanbase.

This wasn’t just a shoot it was a celebration of local culture, team spirit, and modern fashion through powerful visual storytelling.